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The corporate enterprise in the optical sector, reality or fiction?

Some time ago I was invited to the presentation of a research study in which large Spanish companies from different sectors participated. Gazelles and ...

Polaroid and Sara Carbonero launch a collection of sunglasses

Polaroid by Sara is the first capsule collection of the American brand of sunglasses and polarized glasses in collaboration with the journalist ...

The partners of Federópticos already have their Trends

With the arrival of spring, Federópticos has just published the 41 issue of its Tendencias magazine, which includes interviews, reports and images ...

The optics of the future

When they asked me to write an opinion article for this great magazine, I asked about what I should write and the answer was simple: Subject ...

Agostino sunglasses with 3 technology in 1

Agostino, the new model of sunglasses from Serengeti, provides a slim and lightweight frame with a flat design, very contemporary and made ...

Shamir presents its 'Summer 2019' campaign

Shamir launches a new sun campaign under the title Shamir Summer 2019, which includes a wide range of lenses with materials, treatments and ...

Essilor Road Safety campaign finalist of the Awards ...

The campaign 'Road safety starts with a good vision', promoted by Essilor and the FIA ​​has been selected as one of the four ...

Proposals by Alain Afflelou for Mother's Day

For mothers who need a new model of prescription glasses, Alain Afflelou proposes frames with different shapes and styles, from oval shapes to ...

Polaroid and Sara Carbonero launch a collection of sunglasses

Polaroid by Sara is the first capsule collection of the American brand of sunglasses and polarized glasses in collaboration with the journalist ...

Transparent marketing

When I am asked what is the marketing of a lens manufacturer the answer I usually give is: "to make visible what ...
José Martín - Director of Optimoda

Product & Image

If right now, my dear and scant readers, start this ticket by telling them and insisting on the importance of quality, manufacturing, ...
Iñaki Palomino. Director Visual Global

The year of management begins ... and optimism

We are possibly in the hardest year, economically speaking, that we have spent all those who work in the optics sector of all ...
José Martín - Director of Optimoda

Threesomes

Go to find out who was the inventor of such an initiative! The very studious relate it to the "bacantes" the mysterious dancers who with their ...
Valentí Ferrer Prats

Sell ​​cheap, expensive?

Surely on more than one occasion, when we are evaluating the purchase of a product, we have come to mind the saying: "buy ...

Essilor Road Safety campaign finalist of the Awards ...

The campaign 'Road safety starts with a good vision', promoted by Essilor and the FIA ​​has been selected as one of the four ...

Polaroid and Sara Carbonero launch a collection of sunglasses

Polaroid by Sara is the first capsule collection of the American brand of sunglasses and polarized glasses in collaboration with the journalist ...

Shamir presents its 'Summer 2019' campaign

Shamir launches a new sun campaign under the title Shamir Summer 2019, which includes a wide range of lenses with materials, treatments and ...

CooperVision opens its pan-European distribution plant in Alcobendas

On the 7th of February, the official inauguration of the new logistic center of CooperVision Iberia took place in the city of Alcobendas, Madrid. A...

The partners of Federópticos already have their Trends

With the arrival of spring, Federópticos has just published the 41 issue of its Tendencias magazine, which includes interviews, reports and images ...

GN offers a Digital Marketing course to its clients

The course will consist of three modules, each lasting one month, and will include online and face-to-face training, and will mainly deal with ...

LO + READ

Polaroid and Sara Carbonero launch a collection of sunglasses

Polaroid by Sara is the first capsule collection of the American brand of sunglasses and polarized glasses in collaboration with the journalist ...

The first Musical Talent Competition # SalvaTusOídos already has a winner

The Granada musician Ismael de la Torre has won the 1st Musical Talents Competition with Auditory Disability # SalvaTusOídos from a total of ...

RFID arrives at GIO Web

The cloud software company Deipe brings RFID inventory technology to the optical sector in Spain. The creator and distributor company of ...

CooperVision opens its pan-European distribution plant in Alcobendas

On the 7th of February, the official inauguration of the new logistic center of CooperVision Iberia took place in the city of Alcobendas, Madrid. A...

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